“Capessa.com is an innovative example of how companies are strategically innovating with digital media,” stated Roger Fishma, president and founder of the ZiZo Group. “Developing sustainable digital business models provides new ways to listen to, learn from and engage with online communities and is key for long term brand-building.”

This is P&G’s first attempt at entering the digital world. “The creation of Capessa follows P&G’s mission to improve the lives of the world’s consumers in meaningful ways, every day,” stated Jim Stengel, a global marketing office for P&G. “This website provides women with relevant information that connects to their specific interests and adds value to their lives.”

The intention of the social network is for P&G to learn more about product needs of women. P&G is a globally renowned brand name that creates healthcare and hygiene products. P&G is the parent company of known brands, Gilette, Charmin, Febreze, Folgers, Old Spice, and Puma.