At the Web 2.0 conference, Zynga CEO Mark Pincus revealed an interesting number. About 320 million people have played Zynga games thus far.
During peak times of the day, Zynga sees about 3 million concurrent users. Pincus said that Zynga is focusing quite a bit on developing new intellectual property. FarmVille is seeing a major decline on Facebook so the company is planning some new games.
By the end of this quarter, Zynga will have about 400 employees developing new I.P. Zynga is also working on ways to attract users to socialize with each other even if they don’t have time to play games.