IAC/InterActiveCorp (NASDAQ:IACI) subsidiary About.com has hired Brian Colbert as their first chief revenue officer. Colbert was previously the VP of mobile ad sales at music streaming company Pandora. Colbert will help About.com integrate content marketing and automated ad buying into the website.
About.com is in the middle of a major overhaul. Colbert was instrumental in Pandora’s first $100 million in mobile ad sales. Colbert will oversee About.com’s sales teams of around 50 employees.
Last year, The New York Times sold About.com to IAC for $300 million. However, About.com’s U.S. desktop web traffic dropped by around 2% to 59.3 million unique visitors in September based on comScore numbers. About.com is profitable and will launch new features throughout Q4 2013 and Q1 2014.