Booyah is the parent company of the MyTown location-based check-in service that competes directly with Gowalla and Foursquare. Booyah has raised $20 million in funding from Accel, Kleiner Perkins Caufield & Byers, and DAG Ventures. Accel partner Jim Breyer will be joining the board of directors at Booyah.
Booyah has raised a total of $29.5 million since starting in 2008. They have about 2.1 million users and expect to hit 6 million by the end of the summer. [TechCrunch]