AdaptiveBlue Raises $6 Million From Time Warner, Union Square, and RRE

Posted Dec 7, 2010

AdaptiveBlue, the company behind the social recommendations application GetGlue, has raised $6 million. According to the SEC filing, AdaptiveBlue raised the funding from Time Warner, RRE Ventures, and Union Square Ventures.

The GetGlue iPhone application works in a way that is similar to Foursquare. But instead of checking into venues, you check into “Watching a Show,” “Listening to Music,” “Reading a Book,” “Watching a Movie,” “Playing a Video Game,” “Thinking about a Topic,” “Chatting about a Celebrity,” and “Drinking Wine.” You can share this check-in
on Facebook and Twitter. The app has badges just like Foursquare does.

When I first wrote about AdaptiveBlue in May 2007, they were known for making a Firefox plugin that recommends information that is relevant to your web surfing habits.