AdMob CEO: New Apple Ad Rules Not In Best Interest Of Users

Posted Jun 10, 2010

AdMob CEO Omar Hamoui said that Apple’s new advertising rules “prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone.”

According to iOS advertising rule 3.3.9:

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

– The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

– The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

Greystripe has been given permission to run their ad network on the iPhone and iPad platforms explicitly. No word yet on AdMob yet.