AdMobius is an online ad platform company that uses data from publishers and ad networks to create consumer segments that their clients can use to target advertising. AdMobius raised $5 million in Series A funding led by Opus Capital and Storm Ventures. AdMobius launched today to allow publishers and advertisers discover and target audiences at scale for the first time. AdMobius’ service is called Audience Management Platform.
?Finally, mobile ad networks and agencies can offer brand advertisers the ability to reach their desired audience at scale through mobile applications, and publishers can more effectively understand and monetize their mobile audiences,? stated AdMobius founder and CEO Dan Grigorovici. ?AdMobius is the first company to provide actionable mobile in-app audience data to marketers and full transparency to publishers.?
AdMobius was created by Quattro Wireless and Apple iAd alumni Dan Grigorovici, Ray Duong, and Omar Abdala. Bob Borchers (general partner of Opus Capital) and Sanjay Subhedar (managing director of Storm Ventures) is joining the AdMobius board of directors.