Adobe and NFL Sunday Launch Sunday Night Football Extra, Live Streaming NFL Games

Posted Sep 5, 2008

Adobe Systems (NASDAQ:ADBE) and the National Football League (NFL) have entered an agreement to live-stream football games that take place on Sunday and Thursday nights. The video will be served on NFL.com and NBCSports.com. The name of the service is Sunday Night Football Extra.

The streaming video will also offer PiP, game highlights, alternative cameras, live stats, and live blogging. This service was available earlier tonight during the NY Giants and Washington Redskins game.

John Madden, Andrea Kremer, and Al Michaels are a part of the video and audio stream of the games. The NFL will be using Adobe Flex, Photoshop, and Flash to live stream the games.

“This is an exciting new way for fans to watch NFL games,? stated Hans Schroeder, NFL VP of digital media. ?The online broadcast will provide a new level of interactivity, with fans getting to chose how they experience NFL games. Adobe?s Flash technology will deliver an immersive, interactive and high-quality product for NFL fans across the
country.?

The press release is available here.