Earlier this week Adobe Systems Inc. (NASDAQ:ADBE) announced Strobe, an “open framework” made for their Flash player. Strobe will become available starting in the third quarter. Strobe will make it easy to modify for companies to modify the Adobe Flash technology using plug-ins and other architecture. This is especially useful for those who prefer not to host videos on YouTube.
Jennifer Taylor, the Director of Product Management for Flash distribution at Adobe explained that ActionScript is very flexible, but “everybody’s sort of had to recreate that from scratch, and as a result it’s taken people longer than they’ve wanted to to to get their video players up to get their video online.” This is where Strobe comes in.
Some of Adobe’s partners on Strobe include Adap.tv, Blip.tv, Akamai, Grab Media, Level3, Limelight Networks, ScanScout, and Yume. The Strobe framework will be free. Adobe is making it free simply to accelerate the adoption of Flash video.