Adventure Booking Startup ZOZI Raises $10 Million

Posted Apr 5, 2013

Based in San Francisco, ZOZI is a service that helps users find adventures by offering the ability to discover and book extraordinary experiences around the world.  The services work with celebrity expert guides.  ZOZI offers adventures like midnight kayaking, urban zip lining, white water rafting, and training with Olympic gold medalists.  ZOZI launched when the founder and CEO traveled the world and found it difficult to find and book local activities.  The company has announced that they have raised $10 million in growth capital and debt as part of a Series B1 round.  ZOZI raised a total of $17.5 million thus far.

Investors in this round include:
– Pritzker/Vlock Family Office
– Launch Capital
– 500 Startups
– Forerunner Ventures
– Par Capital Ventures
– Silicon Valley Bank
– Dave Dolby (Chairman, Dolby Labs)
– Thomas Lehrman (Co-founder of Gerson Lehrman Group)
– Jason Finger (Seamless founder)
– Tom Christopoul of Falcon Head Capital
– Larry Bock (The founder of 17 companies and 16 are public with a $30B+ market cap)
– Doug Joon Lee (Former CFO of Gmarket, which was acquired by eBay for $1.2 billion)
– John DeMayo (SVP Marketing at ZOZI / Founding Exec of Adchemy, Founding Exec of, which sold to AOL for $495 million)

ZOZI used a similar model as Groupon for the past two years, but switched to offering exclusive adventures and get-aways. Instead of offering deeply discounted deals, ZOZI started offering once-in-a-lifetime experiences that are hosted by celebrities.  The company also sells products from outdoor brands.  ZOZI is currently available in over 20 cities in the U.S. and Canada.  ZOZI employs over 40 employees.

“Beyond accelerating our growth, the additional funding enables us to further develop the three key pillars of ZOZI’s strategy: inspiration, commerce, and technology. Our customers seek a trusted source to help them with discovery and curation of the most authentic experiences and the latest gear products, while our merchants seek an on-brand channel to find large numbers of targeted new customers who will become repeat buyers and refer their friends,” stated ZOZ CEO and founder TJ Sassani. “By continuing to connect our active lifestyle customers with the best curated products, further integrating our celebrity Guru team, and enhancing our technology for both merchants and customers, we will further disrupt the experience and activity segment of the economy.”