Aimia is a loyalty management company that is based in Canada. The company has announced that they have acquired Smart Button, a web-based loyalty platform that gives you control over your database marketing program. The acquisition was valued at about $18 million and was paid with cash.
“Aimia’s passion is helping our clients create deep and lasting relationships with their customers”, stated Aimia president and CEO Michael Zea. “Smart Button is a great addition to the Aimia family and provides increased access to the high potential U.S. loyalty market, complementing our existing U.S. presence.”
Smart Button’s loyalty solutions enables customers to build deep relationships with their customers that can be integrated into a company’s systems and can be managed by a company’s own internal marketing team. Some of the brands that work with Smart Button include Hot Topic, Aereopostale, and KOA.