Airpush is a leading mobile ad company that has announced the acquisition of Hubbl for $15 million. Based in New York, Hubbl is a pioneer of mobile native advertising and personalization technology. Hubbl’s personalized native ad technology will be combined with Airpush’s ecosystem of 120,000 mobile apps to build the first comprehensive ad platforms for mobile devices.
“Facebook and Twitter have created a lot of hype around native advertising on mobile, but the reality is that the technology hasn’t been accessible for mainstream app developers,” stated Airpush founder and CEO Asher Delug. “By joining forces with Hubbl, we plan to change that. The team at Hubbl has redefined the category by building the first truly scalable and effective platform for in-app native advertising, and we’re very excited to bring their technology to market together.”
Hubbl was founded by Kushal Choksi and Archana Patchirajan. Hubbl now has 25 employees between their offices in New York and India. Airpush and Hubbl will release their fully integrated native ad platform to app publishers in January 2014.