Aisle411 Raises $6.3 Million In Series A

Posted Sep 5, 2013

Aisle411 is a startup that has raised $6.3 million in a first round of funding.  Aisle411 is known for running a proprietary first-of-its-kind indoor retail mapping and location service.

The company collects data on a retailers’ inventory, in-store product locations, and floor plan information.  This is turned into digital maps.

Aisle411 users can also access the maps from their mobile phones to find items that they are looking for.  Aisle411 has raised a total of over $10 million since being founded in 2008.

This round of funding was led by St. Louis based early stage venture capital firm Cultivation Capital.  Other investors that participated in this round includes Google’s Don Dodge, Plug & Play Ventures of Silicon Valley, the St. Louis Arch Angels, the Billiken Angels, and the Springfield Angel Network.

“We’ve seen a significant increase in demand from the retail market for our services,” stated Aisle411 founder and CEO Nathan Pettyjohn. “The investment round allows us to aggressively scale to a growing list of global retail partners.”

Aisle411 works with retailers like Walgreen’s and Home Depot along with grocery store chains Schnucks, Shop ‘n Save, Price Chopper, and other retailers.