Alice.com is a retail platform launched by Brian Wiegand and Mark McGuire. The company announced a $4.3 million funding round led by Kegonsa Capital Partners and DaneVest Tech Fund. In 2007, Brian and Mark sold their company Jellyfish.com to Microsoft. Jellyfish is the backbone of Microsoft’s Live Search cashback program.
“The sale of consumer staples like trash bags, toothpaste and bathroom tissue is a huge untapped eCommerce market that is ripe for innovation” said Brian Wiegand, CEO and Co-Founder of Alice. “We are thrilled to be leveraging the Internet to change the way consumers supply their homes with these consumer staples. I never thought I’d say the words toilet paper and Web 2.0 in the same sentence, but our team is working hard make this kind of combination the next great innovation online.”
The full press release can be viewed here.