– Epic Failure?

Posted Mar 11, 2008

Guy Kawasaki’s newest brainchild,, recently launched. According to Guy, Alltop is an ‘online magazine rack’ what ever that means. Not too long ago, Guy had also launched Truemors. Truemors was doomed from day one. I think Alltop may also share Truemors’ fate.

Alltop basically aggregates recent posts and news from top online publications such as the Wall Street Journal and the NYT. The site’s technology is nothing buzz-worthy. There is no popularity algorithm programmed into the site. Alltop is essentially a RSS reader without the option to select feed sources.’s architecture is seemingly so simple, it would take any good developer less than a day to replicate the site.

Alltop is an absurdly unnecessary addition to the already crowded online news and blogs aggregation space. Alltop will most likely gain some traction in the beginning because of Guy’s ‘star-power’ but I have no doubt that it will eventually fade into Web 2.0’s black hole.