Amazon.com, Inc. (NASDAQ:AMZN) is officially in the smartphone market. Amazon announced the Fire Phone today at an event in Seattle. The Fire Phone has a 4.7-inch display with HD resolution.
The Fire Phone is optimized for one-handed use even though it has a larger display.
The Fire Phone is made with Gorilla Glass 3 and has a rubber frame around the edges. Inside of the Fire Phone is a quad-core 2.2GHz processor with Adreno 330 GPU and 2GB RAM.
There are dual Dolby stereo speakers built into the Fire Phone for surround sound while watching videos.
Over 200,000 videos, including exclusive videos, will be available for Fire Phones through Amazon Instant Video.
Amazon also added Second Screen and X-Ray to the device.
The camera built into the phone is 13-megapixels on the back with a f/ 2.0 lens and optical image stabilization. Amazon is offering unlimited photo storage so users can take as many phones as they want.
The Fire Phone can track a user’s head using four corner-mounted front-facing infrared cameras and can produce some wild 3D effects.
The Fire Phone will ship with a person’s Prime information already entered just like the Fire TV.
The Fire Phone has a new feature called Firefly that can detect content through the camera like phone numbers, movies, books, games, CDs, and food. It lets Fire Phone owners buy things that are found through the camera. Firefly can see art and pull up information about it on Wikipedia.
Firefly can listen to shows and let you access the specific scene on Amazon.com. Firefly can identify 100 million items. Amazon will release an SDK for Firefly for developers soon.
The Amazon Fire Phone will be available for consumers starting July 25th. The phone is exclusive to AT&T. It will cost $199.99 for the 32GB version and $299.99 for the 64GB model with a 2 year contract. To buy the phone without a contract, it costs $649 for the 32GB model and $749 for the 64GB model. The phone can be pre-ordered now from Amazon.com.
Here is a video of the Amazon event from today: