Amazon announced the device at an event in New York City. Amazon VP Peter Larsen made the announcement rather than CEO Jeff Bezos.
The Fire TV has a quad-core processor, 2GB of RAM, and a dedicated GPU. This makes the device three times more powerful than the Apple TV. The Fire TV is based on Android and HTML5.
The Fire TV supports Hulu Plus, Netflix, Pandora, Crackle, and YouTube. It will not have HBO Go and Vudu at launch though.
Fire TV has a predictive engine called “ASAP.” ASAP pre-loads content that it thinks you are going to watch. ASAP learns over time.