Amazon.com, Inc. (NASDAQ:AMZN) has announced that they are acquiring Quidsi, the parent company of Diapers.com for $545 million. Quidsi also owns BeautyBar.com and Soap.com. Amazon is acquire all outstanding shares in Quidsi for approximately $500 million in cash and they are assuming $45 million in debt and other obligations.
Quidsi’s revenue run rate is about $300 million this year. Quidsi was founded by Vinit Bharara and Marc Lore. Quidsi had raised $78.5 million in venture capital funding. In their most recent round of funding, Quidsi raised $78.5 million from Accel, Bessemer, MentorTech, and New Enterprise Associates.