Amazon Launches Video On Demand Service

Posted Sep 4, 2008, Inc. (NASDAQ:AMZN) has launched a new service called Video on Demand. This is a direct rival of Apple iTunes’ movie download services. This new service replaces Amazon Unbox.

Amazon Video on Demand has about 40,000 movies and TV shows in their library. These shows and movies are ad-free and can be streamed on Macs, PCs, and on Sony Bravia flat-screens. This service was launched in partnership with Sony.

Movie rentals are about $2.99-$3.99 and TV shows are about $1.99. All rentals must be watched within 24 hours.

“We’re continuing to create new, convenient ways for our customers to watch digital movies and TV shows. The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live–customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony BRAVIA TV via Sony’s BRAVIA Internet Video Link device,” stated Roy Price, Director of Amazon Video On Demand. “Amazon Video On Demand provides customers with the choice of how to watch their favorite movies and TV shows, be it on their PC or Mac, on the TV with TiVo or through Sony’s BRAVIA Internet Video Link device on compatible Sony BRAVIA TVs, or on the go with a portable video player.”

Here is the full press release.