Amazon.com Leads Series A Investment In Foodista

Posted May 11, 2009

Amazon.com has invested in an online cooking encyclopedia website called Foodista recently.  The Series A amount was not announced, but rumor has it that the value is around $600,000.

“In less than a year, Foodista has created an exciting new way for food lovers everywhere to share their culinary passion online,” stated Jorrit Van der Meulen, the Amazon.com VP of Content Sites.  Foodista was launched in December 2008  and is powered by user-generated content.  The website also has a wiki that showcases cooking styles, recipes, etc.

Foodista also hired Van der Meulen (quoted above) and Tracy Sarich to their board of directors as part of the Series A announcement.  Sarich is an Executive Director at the Children’s Trust Foundation.

[via Foodista press release]