Amobee Media Systems, a mobile advertising company has raised $22 million. The $22 million round was led by Motorola Inc. (NYSE:MOT) and Cisco Systems Inc. (NASDAQ:CSCO). Amobee raised a total of $52 million thus far. Previous investors in Amobee includes Telefonica, Accel Partners, Vodafone, Sequoia Capital, and Globespan.
Amobee’s goal is to help fund telecommunication companies through advertising. Vodafone Spain is using Amobee to insert advertisements into Vodafone’s mobile site.
“We have built the first and only telco- grade ad-serving solution specifically designed to address the unique needs and requirements of the mobile operator across multiple channels and services,” states Amobee’s Operators page.
Amobee was founded in 2005 and launched in Feb. 2006. Amobee’s headquarters are in Redwood City, Calif. and has research and development based in Herzliya, Israel. Amobee is lead by CEO Zohar Levkovitz.