“[This] will position AOL’s Advertising.com to serve merchant and retail advertisers with the industry’s most comprehensive set of performance marketing offerings to drive sales and other transactions, leveraging Advertising.com’s Web advertising network and search engine marketing services and now buy.at’s innovative affiliate network,” stated AOL Chairman/CEO Randy Falco.
Time Warner Inc. subsidiary company, AOL LLC has announced today that they have acquired buy.at. buy.at is a London-based online affiliate marketing networking company. AOL is integrating buy.at into their Advertising.com business unit.
buy.at uses Pixel, Server 2 Server (S2S), and Batch tracking to capture demographics of visitors. The company has program partnerships with Ticketmaster, Swarovski US, Reunion.com, and CD WOW!
buy.at is AOL’s 5th acquisition of an advertising company this year alone. In the last year, AOL also acquired Quigo, Tacoda, Third Screen Media, AdTechAG. Financial terms of this acquisition were not disclosed. Before the acquisition, DFJ Esprit served as an investor in buy.at.
“The combination of Advertising.com and buy.at provides a unique and significant opportunity for advertisers to leverage an expanded publisher base with even more tools and services,” stated Kevin Cornils, the CEO of buy.at. â??buy.at has always focused on providing top-class customer service and customized technology to leading retailers and e-commerce businesses and we are looking forward to extending that to Platform-Aâ??s client base. And as part of a larger performance-based marketing business, we will be able to engage more strategically with our clients and better optimize programs to drive further sales growth.â?
[Information Source: Advertising.com press release]