AOL Acquires European Video Startup Goviral For $96.7 Million

Posted Feb 1, 2011

AOL, Inc. (NYSE:AOL) has acquired European video startup company Goviral for about $96.7 million. Goviral distributes video for publishers and advertisers, while guaranteeing a certain number of views and engagement. Some of Goviral’s clients include Nokia, Nissan, and Nike. ?Video is core to AOL?s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measure able and cost effective solutions to publishers and advertisers,? stated AOL Europe SVP Kate Burns. Goviral’s offices will stay in Europe. Goviral works with 18,000 publishers across 24 vertical markets. They reach about 350 million users and generates about 60 million video views per month. [TechCrunch Europe]