AOL Buys Marketing Platform Company Pictela

Posted Dec 16, 2010

AOL, Inc. (NYSE:AOL) has acquired Pictela, a New York City based start-up that distributes brand content across online advertising companies and social media. Pictela content is distributed through AOL, Microsoft, Yahoo!, Demand Media, Glam Media, Hearst, Time, etc. The acquisition deal is rumored to be worth about $20 million. Pictela will remain independent but will be under an AOL Advertising group. Pictel started in 2009. [TechCrunch]