AOL Buys Widget Company Goowy

Posted Feb 5, 2008

AOL announced that it is acquiring Goowy Media Inc., a widget creation company. Goowy Media owns Yourminis.com, a well known widget website. Yourminis provides widgets for blogs, websites, and desktops.

AOL primarily bought Goowy Media to expand its advertising network. Groovy Media’s widget analytical technology will be a useful addition to AOL’s ad platform.

Widgets are bubbling up all over the web. Every social network from Facebook to MySpace to Bebo has millions of users going crazy over widgets. Slide’s recent $550 million valuation says a lot about the widget market. We will definitely see thousands of widget-focused startups come out in 2008. Who knows – even Pulse2 may get into the widget business.