AOL Latino is starting to cover the Olympics Games in Beijing through a new blog called Fánaticos. Sports writers for Fánaticos are primarily from Mexico, Argentina, and the U.S. The blog will be focusing on baseball, boxing, and fútbol (soccer) teams.
Fánaticos will be supported by AOL’s advertising business, Platform-A. Some of the bloggers covering Fánaticos include Pablo Seoane, Juan Vené, and Omar Porcayo.
?Latinos are passionate about sports and their favorite teams, and Fanáticos offers them a culturally relevant, Spanish-language outlet for their opinions,? stated AOL Latino Director of Programming Miguel Ferrer. ?In fact, Fanáticos bloggers and the community will define the tone and flavor of the site.?
Fánaticos also plans on building profile and player pages with bios, stats, and blog posts. Fánaticos will be modeled after AOL Sports and FanHouse.com. AOL Latino receives 1.5 million unique monthly visitors per month.
1. The Earth Times
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