AOL Plans To Launch 30 New Portals By End Of 2008

Posted Mar 3, 2008

AOL LLC, a subsidiary of Time Warner Inc. is planning on launching several new portals over the rest of the year.  AOL is fighting to stay head-to-head with Google, MSN, and Yahoo! for traffic.

“We want to be sure we are appealing to as many consumers as we can,” stated Bill Wilson, Executive VP of programming at AOL [source: Bloomberg].

Since AOL started in 1985, AOL has been continuously improving their services.  As they saw less consumers using them as an ISP, AOL made its AIM service for free in the late 90’s.  In the last year, AOL introduced Asylum, a lifestyle web site and Spinner, a music web site.  AOL also acquired Weblogs Inc. from Jason Calacanis which powers popular sites like TMZ.com.

AOL-owned websites received 109.4 million visitors in January 2008 according to the Bloomberg article, which puts them at 4th place behind Yahoo!, Google, and Microsoft.