AOL.com Homepage Aggregating AOL Mail, Yahoo! Mail, and GMail

Posted Sep 10, 2008

AOL.com, the #20 most visited site in the world is pushing their visitors to aggregate their e-mails on the homepage. This is an odd move since Time Warner Inc. (NYSE:TWX) AOL competes directly with Yahoo! Inc. (NASDAQ:YHOO) and Google Inc. (NASDAQ:GOOG).  On the contrary, Google owns 5% of AOL and has a partnership with Yahoo!  So technically AOL also has a partnership with Yahoo! through Google.

?With the launch of mail aggregation, AOL will be the first among the big traditional portals to offer a centralized email experience,? stated Bill Wilson, EVP of Programming at AOL. ?We know that consumers today have multiple email accounts on different services to keep tabs on daily, and we want to make it easier for them. This is an important first step in opening up AOL.com and giving users the ability to populate the AOL.com homepage with content and services
they use on a daily basis, regardless of where it lives.

AOL also has a link to Hotmail connected to their homepage.  It is not as apparent as GMail and Yahoo! though.  On the left sidebar, AOL also added a link to Bebo, TMZ, StyleList, ParentDish, Wallet Pop, Asylum, and several other of their portals.