AOL’s Rebrands and Relaunches

Posted Sep 6, 2008, a beauty website owned by AOL has relaunched with new content bloggers, partners, and advertisers. This Monday, StyleList will have a new marketing campaign to by Levi’s. The campaign was put together by AOL’s Platform-A advertising division.

Levi’s will have a 30 Days of Jeans campaign that will have photo galleries and video clips.

“ focuses on real style for real women, and we’re excited about our new design as we continue to provide our consumers and advertisers the best in beauty, fashion and style coverage,” stated Stephanie Dolgins, SVP of AOL Women’s & Lifestyle Programming. “In addition to the new design, we are adding enriched content and experts that will keep our audience coming back and that appeal to advertisers.”

As part of the relaunch, StyleList is partnering with Carmindy, a famous make-up artist that is on the show What Not To Wear will be feauted on as a beauty artist. receives about 3.8 million uniques per month. AOL’s Living network of sites gets about 16 million monthly uniques per month.