App developer company Lima Sky has signed a cross-promotional deal with Universal Pictures. Lima Sky’s game Doodle Jump will promote the computer-animated comedy Hop. And Hop will somehow promote Doodle Jump in the movie.
Lima Sky was founded by brothers Igor Pusenjak and Marko Pusenjak. They created the game about a year and a half ago and it has been downloaded 8.5 million times on the iPhone thus far.
Doodle Jump users will be able to unlock an Easter level in the game and play with the lead character of the movie. Hop’s main character is the Easter Bunny being voiced by Russell Brand.