Apple Announces New MacBook Airs and Operating System OS X Lion With Mac App Store

Posted Oct 20, 2010

There wasn’t much of a delay between Apple Inc. (NASDAQ:AAPL) announcing some substantial earnings earlier this week and announcing a new line of products. Today at the “Back to the Mac” event Tim Cook said that Mac computers made up 33% of their revenue last year, about $22 billion. Below I have gone into details about what Mac announced today:

To put that into further context: if the Mac was standalone, it would be ranked #110 on the Fortune 500. There are about 50 million Mac users worldwide and they sold about 13.7 million Macs FY 2010. Mac now has a 20.7% consumer market share for PCs sold. And now there are 600,000 registered Mac developers growing at 30,000 per month.

Last year, Apple stores saw about 75 million visitors. Of these number of visitors, 2.8 million Macs were sold. And 1.9 million of that number were people that were new to the Mac.

New iLife

The first new product announced at Back to the Mac is the new iLife. iLife now has Facebook enhancements, new full screen modes, and pushpins on a map that indicates every place where photos were taken. Photos can be pulled in from Flickr too. iPhoto also has a project view which looks like a fullscreen wooden bookshelf, just like iBooks. Lastly iLife has added letterpress card templates.

iMovie 11 has several new features too. There is now better audio editing, one step effects, people finder, news/sports themes, and movie trailer effects. FPS speed can also be controlled using iMovie as well.

Garageband 11 now has timing fixes for music called flextime and new piano/guitar lessons. Flextime lets you auto-drag lengths and waveforms to make notes longer or shorter. Lessons can go full-screen too. The new Garageband software archives your past lessons so that you can learn from your mistakes as well. About 5 million people currently use GarageBand.


Apple has shipped 19 million devices that has FaceTime built in. One of the most demanded features for FaceTime is to have it be able to connect to the Mac. Both landscape and portrait modes work. The beta for FaceTime is available today.

Lion OS X/Mac App Store

The Mac OS X Lion has been announced today. It connects the Mac OS X to the iPad. When using apps on the iPad and closing them, things get automatically saved. Apple wanted to bring this to the Mac.

Lion OS X will have an app store for the Mac as well. There will be free and paid apps with a 70/30 split. Apps are licensed for you on all personal Macs too. Apps will also be automatically updated.

The Mac App Store is a standalone app that looks just like iTunes. Each app will have screenshots reviews, and a description. Folders can be created for apps on your desktop and applications can be opened on full-screen. The new operating system will be available in summer 2011.

New MacBook Airs

“What would happen if a MacBook and an iPad hook up,” asked Jobs. The MacBook Air. The MacBook Air is 0.68 inches thin and tapers to 0.11 inches. The Air weighs 2.9 lbs. total too. The newest MacBook Air has a 13.3-inch LED backlit display, multi-touch trackpad, FaceTime camera, full size keyboard, NVIDIA GeForce 320m, Core 2 Duo processor, and 1440×900 pixels. There is no optical drive or hard drive. The storage is flash storage because it is smaller and lighter.

The new MacBook Air has 7 hours of battery life when using wireless and can be on standby for 30 days.

Apple also announced a new MacBook Air that is 11.6-inch. The 11.6-inch has the similar features as the 13.3-inch except for the screen size. The resolution of the 11-incher is 1366×768 also. And the 11-incher has a 5 hour battery life instead of 7.

Availability of the new MacBook Airs starts today. Here are the prices:

-1.4 GHz
-64 GB hard drive

1.4 GHz
128 GB hard drive

-1.86 GHz
-128 GB hard drive

-1.86 GHz
-256 GB hard drive