Apple Announces Management Changes, Scott Forstall Reportedly Forced Out For Not Apologizing Over Maps

Posted Oct 30, 2012

Apple iOS software chief Scott Forstall was let go from the company. According to The Wall Street Journal, Mr. Forstall was let go from Apple because he refused to sign a letter apologizing for problems with Apple Maps. Mr. Forstall was known for constantly disagreeing with employees at Apple and “never fit into the culture.” He also had a tendency to show off his close relationship with late Apple co-founder Steve Jobs.

Mr. Forstall worked with Steve Jobs at NeXT in the early 1990’s and was involved in the development of NeXTStep, Mac OS X, and iOS since then. Mr. Forstall will serve as an advisor to Apple CEO Tim Cook in the interim until he leaves the company next year.

Jony Ive will provide leadership and direction for Human Interface across the company in addition to his role as the leader of Industrial Design.

Eddy Cue will take on additional responsibility for Siri and Apple Maps. All online services will be consolidated into one group. That organization has seen success with iTunes, the App Store, the iBookstore, and iCloud.

Craig Federighi will be leading iOS and OS X. By moving the OS teams together, it will “make it even easier to deliver the best technology and user experience innovations to both platforms.”

Bob Mansfield will be leading a new group called Technologies, which combines Apple’s wireless teams across the company into one organization. The Technologies group will include semiconductor teams.

John Browett will be leaving Apple and the company is now looking for a new head of Retail. The Retail team will be reporting to Apple CEO Tim Cook.