Apple Inc. (NASDAQ:AAPL) said that they are changing their policy about how in-app purchases can be made. After an adult logs in to their iTunes account, the session remained active for 15 minutes. Now if a kid buys in-app virtual goods within those 15 minutes, they will be prompted to enter the password again. A few kids have bought virtual goods without knowing the charges that the credit cards of their parents would be hit with as a result. But now Apple is changing this policy.
In iOS 4.3, the 15 minute session will be eliminated. Two games that were known for having discrete in-app purchase virtual goods that kids were fooled by include Smurfs’ Village and Tap Zoo. Now passwords have to be entered every time a virtual good is bought.
?We are proud to have industry-leading parental controls with iOS,? stated Apple spokeswoman Trudy Muller. ?With iOS 4.3, in addition to a password being required to purchase an app on the App Store, a reentry of your password is now required when making an in-app purchase.?
Last month U.S. rep Ed Markey asked the FTC to investigate Apple’s in-app download process. Sounds like the government will no longer have to worry about this issue.