The hostility between Microsoft and Apple continues to grow. At Microsoft’s 2009 Worldwide Partner Conference, company COO Kevin Turner mentioned that Apple called MS to complain about their Laptop Hunter ads.
“And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business.
I did cartwheels down the hallway. At first I said, “Is this a joke? Who are you?” Not understanding what an opportunity. And so we’re just going to keep running them and running them and running them.”
Microsoft has been running Laptop Hunter ads to attack Apple’s PC VS Mac ads. The point of the ads is to show that a PC laptop is faster and cheaper than its Macbook counterpart.