Apple encourages companies to “copy” environmental behavior

Posted Apr 22, 2014


Apple has released a full-page newspaper advertisements that encourages competitors to copy its environmental behavior. BBC journalist David McClelland sent out a
tweet of the ad here:


Apple is known for copying rivals of its designs. When Apple announced a new Mac operating system, the company hung banners at a developer conference that said “Redmond [Microsoft], start your photocopiers.” Apple also sued Samsung for copying the iPhone design.