Apple Fighting With Microsoft Over “App Store” Trademark

Posted Mar 6, 2011

Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) are at odds with each other over the trademark “App Store.” Apple filed for the trademark “App Store” in 2008 around the same time that they released the platform. Microsoft believes that the term is too generic to trademark.

Apple says that Microsoft itself is maintaining the trademark to a generic term themselves: Windows. Apple’s argument is that “App Store” was popularized by them. There were no competitors at the time that the service was released.

?Any secondary meaning or fame Apple has in ?App Store? is de facto secondary meaning that cannot convert the generic term ?app store? into a protectable trademark,? said Microsoft. Microsoft also pointed out once that Steve Jobs referred to Google’s Android Market as an “app store” during an earnings call.

Who do you believe is more in the right? Apple or Microsoft? Is “App Store” too generic of a term or is it right for Apple to protect the name of their service?

After Apple released the App Store, Google released the Google Android Market. And then RIM launched BlackBerry App World. Followed by Microsoft Windows Marketplace.