Apple has created a TV ad for the iPhone 5s. The new ad highlights the gold color of the new smartphone. You will notice in the ad that the back of a white phone gets painted in liquid gold. Between the multiple iPhone 5c colors and the new shiny paint jobs that the iPhone 5s has, Apple has proven that they can be more than just black and white in terms of smartphone product colors. The gold version of the iPhone 5s has been selling out worldwide. I believe that the song used in the ad is Goldfrapp’s “Ooh La La.” I remember hearing this song in the movie The Other Guys. Check out the ad above.