Global Equities Research, an independent research distribution company has revealed that Apple Inc. has hit 350,000 downloads in the iBooks textbook within 3 days. Global Equities also revealed that there have been 90,000 downloads of iBooks Author as well. Global Equities uses a proprietary tracking system to track the downloads.
The success of Apple’s iBook textbook store benefits all parties involved. This means Apple has found a new revenue stream and the publishers benefit from bypassing the markup associated with distributors, wholesalers, and retailers. Typically the markup from the distributors, wholesales, and retailers adds about 33% to 35% to the price of each textbook, which the consumer covers.
Global Equities Research analyst Trip Chowdhry stated ?[This is] a recipe for Apple?s success in the textbook industry.?