Apple Inc. (NASDAQ:AAPL) and Samsung are dominating the U.S. smartphone marketshare with a total of 68% based on data compiled by research firm NPD. Apple iPhone ownership grew during Christmas from 35% in Q4 2012 to 42% in Q4 2013. During that same period, Samsung shipped 26% of smartphones, which is up from 22% in the year before. This is great news for Apple because they had larger gains.
Apple and Samsung’s growth comes at the cost of other manufacturers. HTC, Motorola, and BlackBerry saw a decrease in smartphone shipments during this Christmas season compared to 2012.
Smartphone penetration in the U.S. continues to rise. Now 60% of cell phone users in the U.S. has a smartphone as of Q4 2013. This is up from 52% in the year before.
Smartphone users are consuming about 6.6GB per month of data as of the end of 2013, which is up from 5.5GB at the end of 2012. Music apps like Pandora, iHeartRadio, and Spotify were some of the most popular apps to drive up the data consumption.