Apple Inc. (AAPL) broadens corporate trademark to cover jewelry

Posted Apr 21, 2014

Apple Inc. (NASDAQ:AAPL) has broadened its corporate trademark to cover “Class 14” items, which covers jewelry, clocks, and watches. This suggests Apple is nearing the time to release a wearable device.

The trademark change is related to the company’s name, which aims to offer protection within the jewelry business. The product categories in trademark filings are divided into 45 different classes. Apple’s Class 14 extension covers: “precious metals, goods in precious metals, and, in general, jewelry, clocks and watches.” This class also includes “imitation jewelry” along with cuff links and tie pins.

Apple filed jewelry- and watch-related trademark extensions in the U.K., Mexico, Norway and Ecuador. Apple is not yet protected in Class 14 in the U.S. yet. Apple applied for ownership of the product name “iWatch” last year. The “iWatch” trademark was sought under Class 14 and Class 9, which includes computer and peripherals.