Apple Inc. (NASDAQ:AAPL) has unveiled an 8GB version of the iPhone 5c in several areas of Europe, including the United Kingdom and France. The 8GB version is being sold on the Apple.com website for £429 ($712). Apple has also brought back the iPad with Retina Display (4th generation) with 16GB storage. Apple previously stopped the iPad 4 after launching the iPad Air. The iPad 4 looks like it replaced the iPad 2, which is now discontinued. The WiFi-only version of the iPad 4 costs £329 and the WiFi + data version costs £429.
UK carrier O2 was the first mobile company in Europe to release the 8GB version of the iPhone 5c. O2 is selling the 8GB iPhone 5c for £409.99 ($682) off-contract, which is £60 less than the lowest price of the 16GB model.
The iPhone 5c has not been performing particularly well for Apple. The iPhone 5c was supposed to be considered Apple’s entrance into the low-cost device market, but the iPhone 5c still seems to have a high price. Consumers seem to prefer to spend a little bit more to get the iPhone 5s.