Apple Inc. (NASDAQ:AAPL) is going to launch a major iPhone-related event in retail stores this week to increase sales, according to 9to5Mac. On May 8th, Apple will contact people that are eligible for an iPhone upgrade via e-mail.
If you are using an older model like the iPhone 4, iPhone 4s, or iPhone 5, then you will receive a promotional e-mail from Apple this week encouraging you to upgrade to an iPhone 5s or an iPhone 5c.
It is unknown if Apple will offer a discount or incentive for people that are upgrading. Apple is preparing retail stores for the same type of traffic that is seen in Apple stores following a major product launch.