Apple Inc. (NASDAQ:AAPL) is launching a new program in its retail stores that would allow iPhone shoppers have more flexibility when selecting a data plan, according to 9to5Mac. This would save customers time in having to go to a carrier store. It would also boost sales at Apple’s retail locations.
A shopper could select a new iPhone and then choose a pre-paid plan or month-to-month plan within the store if the unlocked phone is bought at full price. This program may launch at the end of June. Buyers generally would have to buy a SIM card at a carrier store if they wanted to buy an iPhone at full price without a two-year carrier contract. Apple is making it easier for customers by offering the option by offering the service directly in their own store.
Apple is partnering with AT&T and T-Mobile on the new project. Apple will stock AT&T GoPhone activation kits and T-Mobile SIM cards. Apple is going to start training employees on the new month-to-month plan options in the next few weeks.
The options will include a $60 per month plan from AT&T for 2.5GB of data and unlimited talk/text along with a $70 per month plan from T-Mobile with 5GB of data and unlimited talk/text.