Apple Inc. (AAPL) named as top billion dollar brand by Brand Finance

Posted Mar 19, 2014

Apple Inc. (NASDAQ:AAPL) has been named as the top billion-dollar brand in the United States in a report released by UK consulting agency Brand Finance. Brand Finance awarded Apple a brand value of $104.6 billion, which is up from $87.3 billion in 2013. The value of the brand surpassed Google this year, which was valued at $68.6 billion. Microsoft, Verizon, AT&T, Amazon, and IBM were named in the top 10 out of 50 brands in total. Brand Finance comes up with the value based on a royalty rate that would be charged to use the brand and adds that rate to estimates of future revenue.
[Source: CNET]