Apple Inc. (AAPL) partners with IBM

Posted Jul 16, 2014

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook is doing something that Steve Jobs likely never would have done. When Steve Jobs, the late co-founder and CEO of Apple, decided Cook should be his successor, he told him not to think of what Jobs would do and to do what is right.

Cook recently decided to spend around $3 billion to acquire premium headphones company Beats Electronics and he announced a partnership with former rival IBM yesterday. IBM will help Apple sell more iPads and iPhones to corporate customers.

“I think that from a high level Cook is willing to work with people where Steve Jobs was not willing to work with people,” stated Gene Munster, senior research analyst at Piper Jaffray, in an interview with ABC News. “He clearly believes more in cooperation versus competition.”

Jobs viewed IBM as “Big Brother” and poked fun of the company in the “1984” TV ad. IBM and Apple will collaborate on a platform called MobileFirst, which will have industry-specific business apps, including healthcare, retail, transportation, and telecommunications companies. The enterprise solutions will roll out this fall and next year.