Apple Inc. (AAPL) reportedly opening 2 more NY locations

Posted May 7, 2014

Apple Inc. (NASDAQ:AAPL) is rumored to be opening two new stores in Manhattan — one in the new World Trade Center and another at a nearly century-old bank building on  the Upper East Side. Apple is among several retailers negotiating leases in a two-level oval-shaped shopping gallery in a new World Trade Center complex called the Oculus, according to The Real Deal. The new store is rumored to be located underground like Apple’s flagship store on Fifth Avenue.

The report also says that Apple seems to have objected to the inclusion of a “spiny, ethereal-looking” structure designed by noted architect Santiago Calatrava, which would be the centerpiece of the 365,000 square foot multi-level mall. Like other retailers, Apple was put off by the rib-like columns in front of the stores. Apple tried to apply for a design variance, but was denied.

The other Apple store would be opening at a former bank building at 940 Madison Ave., according to IfoAppleStore. The construction planing has already started. The building has plenty of interior space including a 4,000 foot ground floor, a 4,000 foot basement, and a 1,000 foot mezzanine. Stay tuned to Pulse 2.0 as we will stay on top of these rumors!