Apple Inc. (AAPL): Steve Jobs did not want to make a TV

Posted Mar 17, 2014

Steve Jobs, the late co-founder and former CEO of Apple Inc. (NASDAQ:AAPL), never wanted to make an Apple high-definition television despite details in his biography by Walter Isaacson. There has been constant rumors of Apple’s HDTV delays, but this may be because the device does not exist at all.

Yukari Iwatani Kane has written a new book titled “Haunted Empire: Apple After Steve Jobs” where it reveals that Apple never had plans to launch a TV. In the book, it suggests that at an Apple annual meeting of the top 100 executives at the company, Jobs invited colleagues to answer questions that may be asked.

“You?ve got Steve Jobs sitting right here. You?re my guys, you can ask me anything you want,” said Jobs. “I don?t care how dumb it is or how insulting it is. I want to make you all feel comfortable about whatever questions you have about the company.”

One executive reportedly asked Jobs if Apple was planning to launch an HDTV. Jobs said “No.” He added: “TV is a terrible business. They don?t turn over and the margins suck.”

The Apple TV complements television sets though. The Apple TV allows users to stream content from Bloomberg, Hulu, Netflix, Vevo, etc.