Apple iPhone Market Share Dropping In Europe

Posted Dec 22, 2011

A weak economy and the falling prices of rival smartphones are hurting the sales of the Apple iPhone across Europe according to data from research firm Kantar Worldpanel ComTech. Even though the Apple iPhone 4S boosted their market share in Britain and the United States, the new phone has not gained much attention in Europe. However Google Android is growing in Europe at a rapid pace.

Apple’s market share at the end of November rose to 36% in the U.S. from 25% a year earlier. In Britain, Apple’s market share went from 21% to 31%. In France, Apple’s market share slipped to 20% from 29% and in Germany they went from 27% to 22%. Apple saw similar drops in Italy and Spain.

“In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset,” stated Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.