According to sources with AllThingsD, Apple has signed a deal with Sony’s music label. This is the last out of three major record labels that Apple needed to sign before launching the “iRadio” service. This deal is happening just in time because early next week, Apple will be hosting the annual Worldwide Developers Conference (WWDC). At WWDC, Apple is expected to be announcing an updated version of the iOS and OS X operating system.
Apple’s iRadio streaming music service will be similar to Pandora as it will be supported by advertisements. Apple has been in talks with music labels for almost a year. The primary debate was whether or not the music labels will be paid for serving songs that listeners decide to skip. iRadio ads will most likely be powered by Apple iAds. iRadio is expected to be built into iOS 7.
There is also a rumor that iRadio will be built into iTunes and will offer music discovery features so that users can find out about new songs based on the genre and artists that they like. The other two labels that Apple signed are Warner Music Group and Universal Music Group.
Stay tuned for our coverage of WWDC to find out what Apple is announcing.