Apple is going to open their first retail and online store in Indonesia after receiving approval from the Investment Coordinating Board (BKPM) to sell products direct to consumers. The first Indonesia-based Apple Store will be opened in Jakarta. Apple will be spending between $2-$3 million initially to set-up shop there. People in Indonesia that wanted to purchase Apple products had to import them from Singapore or order them through an authorized reseller.
This is not the first time that Apple opened an online store in Indonesia. The company was selling products online between 2008 and 2010, but shut it down due to shipping irregularities that turned up in November 2010. The Indonesia version of their website remained online to promote their products and show the prices. Customers were also notified of authorized resellers. The problem is that the prices that appeared on Apple’s website were much lower than the actual prices that resellers were offering.
Apple started hiring for the Indonesia store back in June 2012. At that time, the company was looking for an iPhone channel manager, a consumer electronics store manager, and an account manager for the iPhone and iPad. Those employees were required to be stationed in Singapore for 3-6 months first. In December 2012, Apple expanded iTunes to 56 new countries including Indonesia. This allowed Apple users in Indonesia to buy video and music content in their own local currency.